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Working together


Thanks for being an amazing part of growing the reuse movement. To be most effective we need to work together to align our thinking, focus our message and amplify our voice to inspire reuse. We want to normalise reuse behaviour, and the most compelling inspiration is seeing someone using and enjoying KeepCup – brand in hand.

We are here to help

This area of our website, the sales toolkit, is for you to discover ways to represent our brand, sell our products effectively and successfully, and keep up to date with our news and information.

Our site is a great resource you can access at your leisure, but it's no substitute for a good chat! We are a business built on the advocacy of committed individuals and we welcome your thoughts and insights so, please get in touch with your Account Manager or a member of the team at KeepCup.


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Our faulty glass is ground down and recycled locally into either bottles, glasswool insulation or used to replace sand in road base. Recycling into road base is polarising, as it locks material into a product from which it can’t readily be extracted and recycled again. However, in road base, the glass that may otherwise end up in landfill, replaces sand which is a finite resource, so we view this as a win until local infrastructure and manufacturing can support low volumes of recycled glass being used in new products.