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"The merit of originality is not novelty; it is sincerity."
- Thomas Carlyle
The genuine article
It’s important to us that when you see and buy a KeepCup, that it really is one of our products.
Genuine competitors provide great alternative reusable solutions, but low quality, poorly engineered knock offs undermine the reuse movement.
If your reusable cup leaks, sits in the cupboard, or goes in the bin – it’s part of the problem, not the solution.
A product that is supported by warranty and strong quality control processes
A company that invests in responsible supply chain and local manufacture
A brand that is committed to supporting the specialty coffee industry and behaviour change
How can you tell?
You’ll know when you have a genuine KeepCup on your hands – by the way we apply our brand marks, and the quality of our materials and packaging.
DEFINING A CATEGORY
KeepCup is our name and our trademark, registered globally since 2009.
While the word ‘KeepCup’ is used often in reference to reusable cups as a category, we require manufacturers, resellers and media to use KeepCup only in reference to our business and our products.
OUR ICONIC SILHOUETTE
The KeepCup silhouette is trademarked and uniquely our own. Our name is everything and how it appears is distinctive and unique.
Note, the KeepCup logotype that is not contained within the cup silhouette only ever appears on the plug and the base of the KeepCup Original.
FOUND A FAKE?
Our products are globally design registered and patent protected, and we enforce our intellectual property rights. If you find something, let us know.
Block - Image LHS
Our faulty glass is ground down and recycled locally into either bottles, glasswool insulation or used to replace sand in road base. Recycling into road base is polarising, as it locks material into a product from which it can’t readily be extracted and recycled again. However, in road base, the glass that may otherwise end up in landfill, replaces sand which is a finite resource, so we view this as a win until local infrastructure and manufacturing can support low volumes of recycled glass being used in new products.