Plastic Free Foundation
We were delighted that KeepCup joined us as an inaugural partner for Plastic Free July 2019. It was important to us to align with a company that shared our vision of a world without plastic waste and was focused on doing this at the source and ‘turning off the tap’. Through the support of this partnership we were able to grow the Plastic Free July challenge to engage 250 million participants around the world and support them in practical ways to reduce single-use plastic. As a BCorp company and 1% for the Planet member working with a company that was a ‘good business’ as well as doing business for good was important to us.
Founder and Executive Director, Plastic Free Foundation
In 2019 we partnered with the Plastic Free Foundation, the organisation behind Plastic Free July, to help shape a world free from unnecessary single-use plastic.
Over 250 million people globally take part in the challenge, avoiding more than 825 million kg of plastic waste, including millions of single-use coffee cups, straws, bags and more. But the campaign isn’t just about a single month. It’s the conversations it sparks and the long-term action it leads. Plastic Free July participants are 16% more likely to reduce waste long term than those who haven’t participated in the campaign.
Although our offices are free from most single-use items, the July challenge spurred us to go further, getting boxes of fruit for the office to shift snacking away from packaged treats, and milk in returnable glass bottles. Plastic Free July brought our teams together for communal lunches and sparked great conversations with customers, suppliers, and in our homes, about the challenges and opportunities of living single-use free.
In Los Angeles our US team also co-hosted a Plastic Free July event at LARABA (the Los Angeles River Artists and Business Association) featuring panellists from KeepCup, the Plastic Pollution Coalition and Plastic Free Foundation.