2020 a turning point
As a society we’re at a critical juncture, sliding over the precipice. We’re in a climate emergency, on track to 4–6 °C temperature rise when we need to limit warming to 1.5°C.
In the wake of Covid-19 the world is likely to reduce emissions by 5% in 2020, but this only underscores the scale of the problem - at least 45% reduction in annual emissions is required to stay below 1.5°C.
Single-use plastics accelerate climate change and jeopardise progress toward the Paris climate agreement. In 2015, the last published count, 148 million tonnes of single-use packaging was produced in the world, less than 9% was recycled and up to 12% of it burned - compounding emissions impact.
Let’s debunk two myths.
Myth 1: Single-use equals sterile
This basic misunderstanding of food safety has again gained traction during Covid-19, despite medical professionals the world over coming out in support of reuse. When KeepCup first launched, this misunderstanding of food safety was such a barrier to reuse that we got a letter of legal advice to share with cafes confirming that reusables are supported by the health and safety regulations and a letter from then Victorian Premier John Brumby, endorsing KeepCup and the positive impacts of reuse on our health and the environment.
Reuse can and does continue safely, with clean hands and a clean KeepCup (remember your lid). Learn more >
Myth 2: Convenience culture is consumer driven
This myth is perpetuated by Big Plastic and the large corporates responsible for much of the world’s single-use packaging waste, who claim to “just be giving customers what they want.” In ten years, the activism of individuals and organisations has demonstrated that convenience at the cost of the planet is not actually what people want - we want better choices.