Big positive changes are happening, from offices to nations – disposable straws, bottled water, plastic bags and disposable cups are being banned.
Ten years in, we are here to finish what we started.
We believe collective individual action is a powerful catalyst for change. Carrying KeepCup is a signifier of intention of the world we want to live in, so it’s important to that we represent those values as a business.
We believe in the power of cultural influence, not with a top down style maker approach, but a belief that the everyday choices we make shape the future. As sales in reusables soar, more than ever our focus is on impact. We measure our success in use and reuse, and increasingly in how workplaces, events and cities are going disposable free.
Reducing our footprint
Our approach has always been to design a strong and responsible supply chain to reduce waste and energy consumption across our entire business. Local manufacture is a strong building block; it means we invest in the community in which we operate, and we reduce the environmental cost of logistics. Local manufacture supports the transition to a circular economy.
When we started our business, we were a local solution to a local problem, so we manufactured in Australia. Ten years later we remain Australian made for the Australian market. In 2016 we began production in the UK to reduce our transit footprint. The savings are not financial; they are environmental.
Our retail boxes are made from Forest Stewardship Council (FSC) certified cardboard. The insert brochures included with each KeepCup are printed on FSC certified paper. All are manufactured and printed locally, in Australia and the UK.
Our outer cartons are made from 100% recycled cardboard. They’re manufactured locally at each of our three global hubs; Australia, the UK and the USA.
Our Australian office has been solar powered since 2015, and in 2019 our UK office went solar.