Keep Up with KeepCup

Every sustainability claim should be backed by evidence. The most rigorous form of evidence available for product environmental impact is a lifecycle analysis — a peer-reviewed accounting of a product's footprint from raw materials extraction through manufacturing, use and disposal....

Tritan is one of the best materials for a clear reusable cup. It's also one of the hardest plastics to recycle. Those two facts sat alongside each other for eight years before we did anything about it. This is what...

The market is full of cheap reusable cups and bottles. A few dollars at the supermarket. A bit more at a chain pharmacy. All of them "sustainable." Most of them, demonstrably, not. The economics of cheap reusables are worth understanding...

From the brewed-at-home flat white before you jump in the car to the iced coffee you're still sipping at 3pm, how you carry your drink matters. Here's the straight guide to finding the right KeepCup for yours. What's the best...

The Helix Modular System is the KeepCup product that does the most work with the least kit. One base, multiple lid options, and the freedom to switch what you're carrying based on what the day calls for. Coffee in the...

In 2022 B Corporation has named KeepCup one of the Best for the World in the environment impact category for the third consecutive year — and in 2026, we're going back through the process under the most rigorous B Corp...

The B Lab standard for B Corporation certification was rewritten in 2023, with the new requirements taking effect for all recertifications from 2024 onward. The change was the largest single update to B Corp standards since the certification's launch. It...

KeepCup is a B Corporation. Among the obligations B Corp certification places on us is a commitment to consider the long-term impact of our decisions on workers, community, environment and customers — not just shareholders. That obligation includes the political...

Reuse is moving from niche to default in Australian households, and the shape of that shift is worth understanding. This is what we're seeing across our customer community, what the pattern means for the next phase of the disposable economy,...