Keep Up with KeepCup

Australian climate leadership is 30 years behind

Australian climate leadership is 30 years behind

Australia is a country with extraordinary climate vulnerability and extraordinary climate opportunity. We have some of the world's highest per-capita emissions, some of the world's strongest renewable energy resources, some of the world's most climate-exposed ecosystems and agriculture. The gap...
Takeback - Encouraging reuse or providing an excuse?

Takeback - Encouraging reuse or providing an excuse?

Most reusable products don't have a takeback program. That's the simple reason "recyclable" claims often don't translate into recovered material at end-of-life — the manufacturer designs the product, then washes their hands of what happens after the customer is done...
B Corp: More than a sticker for participation

B Corp: More than a sticker for participation

B Lab's Best for the World honourees represent the strongest verified environmental, social and governance performance within the global Certified B Corporation community. KeepCup has been honoured multiple times across the program's history. It's a recognition we're proud of —...
Abigail Forsyth pictured with text overlay of Medal of the Order of Australia for Sustainble Design

Abigail Forsyth Awarded OAM for Outstanding Service to Sustainable Design

KeepCup was never about awards and accolades. It was a simple idea to outperform the disposable coffee cup and reduce waste, all while enjoying the everyday pleasures that make life a little more sparkly. The reward of knowing you were...
Woman holding Mulberry Ora Water Bottle, Cold Cup Original mobile phone, notebook and keys

Does design matter? The Importance of Design to drive Circular Economy

The circular economy is a structural shift in how we make, use and recover material. It is the economy of repair, reuse, refurbishment and recycling — the alternative to the linear model of extract, manufacture, discard. KeepCup's product design has...
KeepCup Thermal Cup bases in cardboard pallets

KeepCup Cardboard First Packaging - An Update

Packaging is the most visible part of any product's environmental story. It's what customers see, touch and discard before they even use the thing they bought. For a brand making sustainability claims, packaging has to match the brand. Anything less...
Gian blue wave with B Corp logo in left corner

B Corps and the wave of change

When KeepCup certified as a B Corporation in 2017, the Australian B Corp community was a small group of pioneer businesses. Today the community is many times larger, and the growth has been accelerating. The movement has gone from niche...
All I want for Christmas is some old growth forest

All I want for Christmas is some old growth forest

As wilderness shrinks and biodiversity verges on collapse - it is insanity to plant trees with one hand and clear them with the other.

Life Cycle Analysis - greenwash or deep green?

Life Cycle Analysis - greenwash or deep green?

Life Cycle Analysis, or LCA, is a means of assessing the environmental impact of a product over its entire life cycle, including raw material extraction, manufacture, transport, packaging, use and end of life.