Keep Up with KeepCup

Jeff is Managing Director of Sea Shepherd Australia and a Director of Sea Shepherd Global. We caught up with him to talk impact and campaigning.

Since 2017, over 85% ofKeepCup's office and warehouse waste has been sent to be recycled or composted. Our sights are set on that last 15%, focusing on reduction and reuse, with recycling the last resort.

Our friends in the global coffee industry are among those facing immense challenges - cafes, roasters and growers. Still, we tend to believe that every crisis presents an opportunity to grow stronger on the other side...

Recycling allows us to feel good while continuing to consume at breakneck speed. The call grows more urgentto shift away from hyper consumption and linear, take-make-waste thinking to a circular economy that prioritises reduction, reuse and repair, and where recycling is the last option.

Like many other cafes, Brixton Blend, a specialty coffee shop located in South London, had no option but to close their doors in March due to COVID19. Over the course of this 2.5 month closure, cafe owner Gary worked with his team to plan and refine their reopening strategy to uphold their commitment to reducing waste.

The original KeepCup design sought to outperform the standard single-use cup you see in most cafes. We designed a product that was durable, eye-catching and provided a better drinking experience.Over time, we heard a lot of feedback from customers who wanted something that would retain the temperature of their drink for longer.

Since the very beginning, we've partnered with our local manufacturers and designers to ensure all packaging in our supply chain protects the product, is modular, uses minimal material, can be reused for packing customer orders and is recyclable at end of life.

Australia is renowned for its stunning wild places and unique species, yet we have the worst mammal extinction rate of any country in the world. Right now, the federal government is placing our environment under further threat by rushing through changes to environmental laws.  

Find out how the Bank of England raised reuse rates from 10% to 80% by working with KeepCup.